Product Thinking

Frameworks, templates & mental models

How I think about strategy, discovery, prioritization and delivery, with downloadable templates you can reuse.

Frameworks

Template · PDF

RICE

Score initiatives on Reach, Impact, Confidence and Effort to rank a backlog objectively. Use when many competing ideas need a defensible order.

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Template · PDF

MoSCoW

Split scope into Must, Should, Could and Won't have. Use for release scoping and stakeholder alignment on what actually ships.

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Template · PDF

ICE

A lightweight Impact / Confidence / Ease score for fast triage. Use in early discovery or growth experiment planning.

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Template · PDF

Opportunity Solution Tree

Map outcome to opportunities to solutions to experiments. Use to keep discovery tied to a measurable business outcome.

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Template · PDF

JTBD

Frame customer needs as jobs, forces and desired outcomes. Use to uncover the real progress users are trying to make.

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Strategy

Template · PDF

Product Vision

A practical Product Vision template with a completed Lumen Ops example showing how the framework works in context.

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Reusable product strategy toolkit

View Lumen Ops example

Worked product strategy example

Template · PDF

Product Lifecycle

A practical Product Lifecycle template with a completed Lumen Ops example showing how the framework works in context.

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Reusable product strategy toolkit

View Lumen Ops example

Worked product strategy example

Template · PDF

Platform Thinking

A practical Platform Thinking template with a completed Lumen Ops example showing how the framework works in context.

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Reusable product strategy toolkit

View Lumen Ops example

Worked product strategy example

Template · PDF

Go-to-Market

A practical Go-to-Market template with a completed Lumen Ops example showing how the framework works in context.

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Reusable product strategy toolkit

View Lumen Ops example

Worked product strategy example

Metrics & Goals

Template · PDF

North Star Metrics

A practical North Star Metrics template with when-to-use guidance and examples.

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Reusable metrics & goals toolkit

Template · PDF

OKRs

A practical OKRs template with when-to-use guidance and examples.

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Reusable metrics & goals toolkit

Template · PDF

KPIs

A practical KPIs template with when-to-use guidance and examples.

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Reusable metrics & goals toolkit

Template · PDF

A/B Testing

A practical A/B Testing template with when-to-use guidance and examples.

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Reusable metrics & goals toolkit

Delivery Artifacts

Delivery Artifacts

PRD / BRD / FRD

A concise breakdown of PRD / BRD / FRD with when-to-use guidance and an example. Placeholder content.

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Delivery Artifacts

Roadmaps

A concise breakdown of Roadmaps with when-to-use guidance and an example. Placeholder content.

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Delivery Artifacts

Camunda BPMN Models

A concise breakdown of Camunda BPMN Models with when-to-use guidance and an example. Placeholder content.

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Delivery Artifacts

Customer Discovery

A concise breakdown of Customer Discovery with when-to-use guidance and an example. Placeholder content.

Attach a downloadable template.

Looking for a PM who can turn customer needs into measurable product outcomes?

I'm open to Product Manager roles across platforms, payments, SaaS, healthcare, AI-enabled products and other technology domains. Let's talk.